AI visibility
How do I check whether ChatGPT and other AI tools know my brand?
Short answer
Open a fresh, signed-out session in each assistant and ask the questions a buyer would ask: who you are, what you do, and which tools to consider in your category. Record whether you are named, whether the description is correct and whether your site is cited. Repeat monthly, because answers change.
A repeatable method
- Pick the assistants your buyers use: ChatGPT, Gemini, Claude, Perplexity and Google’s AI results are a good start.
- Use a fresh session each time, signed out if possible, so earlier chats do not shape the answer.
- Ask the same prompts every time and keep a simple table: assistant, prompt, were you named, was it correct, was your site cited, who else was named.
- Repeat monthly and after big changes to your site. Answers vary, so look at patterns and not single runs.
Prompts to copy
- “What is [your brand]?”
- “What does [your brand] do and who is it for?”
- “What are the best tools for [your category]?”
- “[Your brand] vs [competitor]: which is better for [use case]?”
- “Is [your brand] trustworthy? What are the downsides?”
What to do with the result
If you are not named, check crawler access and whether your key facts are easy to find. If you are described wrongly, fix the source: your own pages first, then the directories and profiles that say the wrong thing.
How SageRank helps
On the Pro plan, VisibilityEngine does this for you: it asks ChatGPT, Gemini, Claude, Perplexity and DeepSeek how well each recognises your brand, with a score and a one-line reason. See VisibilityEngine and plans.