AI visibility
How do I get my brand mentioned by ChatGPT?
No one can guarantee that ChatGPT will name your brand, but you can raise the odds. Make your site readable to its crawlers, state clear facts about your business, add matching structured data, get described consistently on other sites, and then ask ChatGPT the questions your buyers ask to see what it says.
How ChatGPT finds information
ChatGPT answers from what the model learned in training and, when it searches the web, from pages it can reach. OpenAI documents three crawlers: GPTBot, which collects content that may be used for training; OAI-SearchBot, which surfaces sites in ChatGPT search; and ChatGPT-User, which fetches a page when a person asks it to.
A checklist
- Allow OAI-SearchBot and ChatGPT-User in robots.txt if you want to appear in ChatGPT search. Whether to allow GPTBot is a separate choice. See should you block GPTBot?
- Say who you are in plain words on your home and about pages: what you do, for whom, where, and the price range.
- Serve key content as HTML. See readable without JavaScript.
- Add structured data that matches the page.
- Be described the same way elsewhere: directories, review sites, partner pages, your social profiles.
- Publish things worth citing: original data, clear definitions, honest comparisons.
- Check the result by asking the questions a buyer would ask, in a fresh session, and repeat monthly.
What does not work
Stuffing pages with brand names, hiding text, or paying for mentions that read as spam. Models and the sites they draw on discount that, and it can hurt trust with real readers.
How SageRank helps
The free SageRank report scores any domain for SEO, AEO, GEO and security, adds one overall score, and lists what to fix first. Type sagerank.io/ in front of any address to run it. On the Pro plan, VisibilityEngine asks five AI models about your brand for you. See VisibilityEngine.